Product description draft
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See what you receive before buying, from the result through implementation and re-audit.
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This example shows the report structure and how to use it. The product data, score and gaps do not belong to a real customer, and some execution content is protected so the full methodology is not disclosed.
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Total score
64
out of 100
Average
Report action dashboard
The audit of Concentrated Oriental Oud Perfume, 60 ml shows Structured Data as the strongest pillar, while FAQ Coverage needs priority attention. There are 36 actionable gaps worth up to 36.1 recoverable points.
Start with this action
Delivery time in days
https://example.com/products/oriental-oud
Specifications Clarity
15.1/25
Structured Data
14/20
Policy Transparency
9.4/15
FAQ Coverage
8.7/15
Trust & Credibility
6.7/10
Agent Optimization
10.1/15
We ranked issues by their impact on product clarity and buyer confidence. Start with the first cards; each one explains the problem, the solution and the potential gain.
An assistant will not recommend a product when it does not know when it arrives. "Fast delivery" means nothing to it; "3-5 business days" is a figure it puts in the answer. A clearly stated long window scores full marks — we measure clarity, not speed.
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When a customer asks an assistant for "an oud perfume for evenings", it looks for a product that says so about itself. A name like "Royal Perfume" tells it nothing, so it moves on to one that named itself clearly.
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Every question you answer is another way into a conversation about your product. Fewer than five means few entry points, and most of them will not match what people actually ask.
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A heading like 'More information' does not reveal the answer beneath it, making the required fact harder for buyers and assistants to find quickly.
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Your questions are written for the eye, not for the assistant. Declared as questions and answers in the ID card, they get quoted straight into the answer your customer sees — the shortest path to showing up.
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Saudi buyers ask assistants for "a store that accepts Tabby" or "supports mada". If the methods are not named in text, you are outside those questions.
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A unique number is what links your product across sites. Without it an assistant cannot confirm your listing is the same item mentioned in a review or comparison, so it treats it as unknown.
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Two prices for one product weaken trust and can make an assistant quote the wrong price or exclude the item from comparison.
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"High quality" and "excellent longevity" cannot be verified, so an assistant discards them. "Lasts 8 hours" is a figure it can quote straight into the answer it gives your customer.
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When an option appears on the page but not in product data, an assistant may recommend an unavailable choice or avoid the product because stock looks unreliable.
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When shipping details appear only after checkout begins, neither the buyer nor an assistant can calculate the real cost and arrival time before deciding.
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Artificial repetition makes content less credible and harder to read, and can cause search systems to ignore the copy rather than reward it.
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Different product names across the page make search systems uncertain whether they are reading one product or several, weakening accurate matching and recommendation.
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An assistant builds a recommendation from four facts at once: what it is, what it costs, whether it is in stock, and when it arrives. Missing one makes it skip your product for one whose data is complete.
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Assistants favour stores whose owners they can identify. A store with no about page stays an unknown source however good its product is.
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An answer that is too short gives the assistant nothing to quote; one that is too long gets skipped. The middle band is what gets lifted verbatim into your customer's answer.
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Artificial questions such as "What are the features?" do not match how a buyer asks an assistant. Natural questions help the product enter real buying conversations.
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"As per policy" is a sentence an assistant cannot explain to your customer, so it holds back. A specific condition reassures both sides and reduces your disputes.
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If the page says available while product data says sold out, an assistant may send a buyer into a failed purchase journey.
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Weighing two products, an assistant favours the one with a documented rating. With no published rating your product loses to a competitor rated lower but stated openly.
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Many buyers ask assistants for products "made in Saudi Arabia" or handmade. Without an origin, you are outside those questions completely.
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When an assistant weighs two products of different sizes, it works out the price per unit. Without both the size and the price it cannot compare, so it leaves your product out of the comparison entirely.
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An excellent page cannot be read when its access policy blocks answer-engine crawlers, removing the product's direct information source.
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Many undescribed images, or images that do not show scale and use, give buyers and assistants too little evidence to understand the product.
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Buyers often ask for the best option among alternatives. A page that does not explain where the product fits gives the assistant little basis to justify recommending it.
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Different spellings of the brand scatter trust signals and make it harder to connect the product with its store and official accounts.
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Most conversations start before the customer knows what they want: "which is better for summer?". A page that only talks about its own product never enters those conversations.
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When an answer is scattered across headings, images and long blocks, an assistant cannot quote it accurately in a customer response.
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Weight and dimensions answer a great many shipping, storage and fit questions. Without them you are outside every question about size or delivery.
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An ID card with a structural error is not read at all — the result is the same as having none, despite the effort you spent adding it.
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Visible contact details are a trust signal an assistant reads. Their absence pushes your store toward the unknown, and a phone number inside an image is not read at all.
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Linking the versions (a tag telling the assistant this is the same page in another language) makes your product visible to Arabic and English searchers alike. Without it the two are treated as competing pages.
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A page that only praises itself is weaker than one supported by real reviews and sources that buyers and assistants can verify.
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If price and description appear only after scripts or hidden-tab interaction, some systems may read an empty shell and skip the product.
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The detailed solution and implementation steps are tailored to your product page and appear in your full report.
Claims such as 'best for everyone' or 'guaranteed result' without scope or evidence weaken trust and may not be repeated by assistants.
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The detailed solution and implementation steps are tailored to your product page and appear in your full report.
Assistants favour recent information. A page with no time signal is treated as dated, and loses to one that says when it was last reviewed.
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These are real purchase questions tied to what your product page is missing today. Open the linked gaps and complete those details so an AI assistant can answer with confidence.
What is the best long-lasting oud fragrance for occasions?
How long does delivery take within Saudi Arabia?
We found 8 ready or editable text assets. Copy the useful ones into the correct fields on your product page.
Review every text before publishing and confirm that product details, prices and policies are accurate.
Protected content in the paid report
Ready-to-copy text is generated for your product and appears in the full report.
Protected content in the paid report
Ready-to-copy text is generated for your product and appears in the full report.
Protected content in the paid report
Ready-to-copy text is generated for your product and appears in the full report.
The page contains enough trustworthy questions and answers to edit and publish.
Protected content in the paid report
Ready-to-copy text is generated for your product and appears in the full report.
Protected content in the paid report
Ready-to-copy text is generated for your product and appears in the full report.
Protected content in the paid report
Ready-to-copy text is generated for your product and appears in the full report.
Protected content in the paid report
Ready-to-copy text is generated for your product and appears in the full report.
Protected content in the paid report
Ready-to-copy text is generated for your product and appears in the full report.
Apply these changes from your Salla dashboard. Mark each task complete and we will save progress on this device.
Completed 0 of 36 tasks
0%
Delivery time in days
Easy+2 potential pointsProtected content in the paid report
The exact action and where to make the change appear in your product report.
Product name has category and attribute
Easy+2 potential pointsProtected content in the paid report
The exact action and where to make the change appear in your product report.
At least five questions
Easy+1.5 potential pointsProtected content in the paid report
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Headings use buyer questions
Easy+1.5 potential pointsProtected content in the paid report
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FAQPage Schema present
Easy+1.5 potential pointsProtected content in the paid report
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Payment methods listed
Medium+1.5 potential pointsProtected content in the paid report
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SKU, GTIN or MPN
Easy+1.5 potential pointsProtected content in the paid report
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Price matches across sources
Medium+1.5 potential pointsProtected content in the paid report
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Three concrete benefits
Easy+1.5 potential pointsProtected content in the paid report
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Product options are consistent
Easy+1.5 potential pointsProtected content in the paid report
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Shipping details appear before checkout
Medium+1.2 potential pointsProtected content in the paid report
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Copy avoids keyword stuffing
Easy+1.2 potential pointsProtected content in the paid report
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Product name is consistent
Easy+1.2 potential pointsProtected content in the paid report
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Agent-ready metadata
Easy+1 potential pointsProtected content in the paid report
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About page
Medium+1 potential pointsProtected content in the paid report
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Answer length
Easy+0.9 potential pointsProtected content in the paid report
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Conversational Q&A attributes
Easy+0.9 potential pointsProtected content in the paid report
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Return conditions
Medium+0.9 potential pointsProtected content in the paid report
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Stock status is consistent
Medium+0.9 potential pointsProtected content in the paid report
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AggregateRating
Easy+0.9 potential pointsProtected content in the paid report
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Origin or craft
Easy+0.9 potential pointsProtected content in the paid report
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Unit price or value per volume
Easy+0.9 potential pointsProtected content in the paid report
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Answer-engine bots are not blocked
Medium+0.8 potential pointsProtected content in the paid report
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Images and visual content are useful
Medium+0.8 potential pointsProtected content in the paid report
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Ready for the consideration set
Easy+0.8 potential pointsProtected content in the paid report
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Brand identity is consistent
Medium+0.8 potential pointsProtected content in the paid report
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Query intent coverage
Medium+0.6 potential pointsProtected content in the paid report
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Answers can be quoted directly
Medium+0.6 potential pointsProtected content in the paid report
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Dimensions and weight
Easy+0.6 potential pointsProtected content in the paid report
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No validator errors
Easy+0.6 potential pointsProtected content in the paid report
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Clear contact details
Medium+0.6 potential pointsProtected content in the paid report
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Multi-language signals
Easy+0.5 potential pointsProtected content in the paid report
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The product has external evidence
Medium+0.5 potential pointsProtected content in the paid report
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Content does not depend entirely on JavaScript
Medium+0.5 potential pointsProtected content in the paid report
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Marketing claims are precise
Medium+0.5 potential pointsProtected content in the paid report
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Freshness indicators
Medium+0.3 potential pointsProtected content in the paid report
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Once your tasks are complete, return here to audit the same page and measure the change against the original result.
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After applying the changes, return to your report link and audit the same page again to measure the change in score and gaps.
An illustrative sample using fictional data, built on rubric v3.2.0. It is not the result of a real store or product.
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